History is often full of surprises. Now and then, when digging through old newspapers, I’ll encounter something wonderfully unexpected. Such was the case with the accompanying bread advertisement I came across while researching the property once owned by William H. Hurst on 215th Street and Park Terrace East.
While in the midst of exhaustive search I came across a smiling Inwood family participating in a advertising campaign for wholesome, old-fashioned white bread.
According to the below 1936 newspaper advertisement for Bond Bread, the family of William LaMorte, lived in a home located at 532 West 215th Street, currently the site of Inwood’s Northeastern Academy.
So who were the LaMortes? You can bet I’ll get to the bottom of this. Meanwhile, if a surviving LaMorte could please write in I know we’d all like to hear your story.