Country Life in the City: The Marketing of Park Terrace Gardens

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Park Terrace Gardens completed. New York Tribune August 13, 1939.
Park Terrace Gardens completed. New York Tribune August 13, 1939.

In 1939 a five-building, 400-unit apartment complex was completed in the Inwood section of northern Manhattan. The eight story brick buildings featured stunning views, art deco details, rooftop terraces, landscaped gardens, modern amenities and plenty of fresh, clean air.

New York Times Company,  August 4, 1940.
New York Times Company, August 4, 1940.

According to a full on advertising campaign that spanned 1939-1941 the Park Terrace Gardens experience could be best described as “Country Life in the City.”

New York Times, September 2, 1939.
New York Times, September 2, 1939.

Just think of acres of gardens,” the print advertisements proclaimed. “Every room overlooks a garden or Street in Park Terrace Gardens. 62,000 square feet of gardens—actually more garden space than that occupied by the buildings.”

The campaign ended, presumably, when all the units were rented.

The below advertisements for Park Terrace Gardens appeared in the New York Times and the New York Tribune:

Park Terrace Gardens advertisement, New York Tribune, July 19, 1939.
Park Terrace Gardens advertisement, New York Tribune, July 19, 1939.
Park Terrace Gardens advertisement, New York Times, August 31, 1939.
Park Terrace Gardens advertisement, New York Times, August 31, 1939.
Park Terrace Gardens advertisement, New York Times,  August 17, 1939.
Park Terrace Gardens advertisement, New York Times, August 17, 1939.
Park Terrace Gardens advertisement, New York Times, May 28, 1939.
Park Terrace Gardens advertisement, New York Times, May 28, 1939.
Park Terrace Gardens advertisement, New York Times, October 19, 1941.
Park Terrace Gardens advertisement, New York Times, October 19, 1941.
Park Terrace Gardens advertisement, New York Times, July 20, 1941.
Park Terrace Gardens advertisement, New York Times, July 20, 1941.
New York Herald Tribune, September 10, 1939.
New York Herald Tribune, September 10, 1939.

If you are interested buying or selling an apartment in Park Terrace Gardens please drop me a line using the below form.  In addition to living in the Gardens, I am a licensed real estate sales-person with the Inwood firm New Heights Realty.  It would be my pleasure to introduce you to my Inwood.

Contact Cole Thompson


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